Pure Protein · Protein Bar
Pure Protein Bar · Fruity Pebbles
- Gluten-Free
20g protein
190 calories · per 1 bar (50g)
✦ Protein Score
Excellent
10.5g of protein for every 100 calories. The more of the calories that come from protein, the higher the score.
Protein From
- Milk Protein Isolate
- Whey Protein Concentrate
- Soy Protein
- Whey Protein Isolate
- Collagen
- Peanut Flour
Complete proteinSee analysis
Flavours (15)
Protein Pal Analysis
Protein Source
Where the 20g of protein comes from, largest contributor first
Complete protein. Roughly 80% casein and 20% whey, so it digests slower than whey alone.
Complete protein, fast absorbing. The least processed whey, with more lactose and fat than isolate.
Complete protein. The only common plant protein with a full amino acid profile on its own.
Complete protein, fast absorbing. Filtered to remove most of the lactose and fat.
Incomplete protein. No tryptophan and very little leucine, so it counts toward the label's protein but contributes little to muscle.
Defatted peanuts, roughly half protein by weight. Low in methionine.
Also Contains
Sugar Alcohols
- Maltitol Syrup, Maltitol
A sugar alcohol that does raise blood glucose, with a glycaemic index around 35 where most polyols are near zero. It is the usual cause of the digestive complaints from protein bars: bloating, gas and a laxative effect, typically above roughly 30 to 40g a day.
Livesey, Nutrition Research Reviews (2003) - Glycerine
Chemically a sugar alcohol, used to keep bars soft and moist rather than to sweeten. The EU safety authority found no safety concern at food levels. Large amounts can draw water into the gut and have a laxative effect.
EFSA re-evaluation of glycerol E422 (2017)
Tropical Oils
- Fractionated Palm, Palm Kernel Oil
Pressed from the fruit of the oil palm rather than its seed, so it is not one of the seed oils. Around half saturated fat, mostly palmitic acid, and a meta-analysis of controlled trials found it raises LDL cholesterol compared with vegetable oils low in saturated fat. Palm kernel oil comes from the seed inside the same fruit and carries more saturated fat again. Both stay solid at room temperature without hydrogenation, which is why coatings use them.
Sun et al., Journal of Nutrition (2015)
Seed Oils
- Canola Oil
Refined oils high in omega-6 linoleic acid. Controlled trials show oils rich in linoleic acid lower LDL cholesterol compared with saturated fat, and heart health bodies support their use. The concern raised in popular coverage is about the omega-6 to omega-3 balance of the wider diet, and about oxidation products when these oils are repeatedly heated.
American Heart Association advisory, Circulation (2017)
Synthetic Colours
- Red 40, Yellow 6, Blue 2, Yellow 5, Blue 1
Synthetic dyes. Six of them, including Allura Red, Tartrazine and Sunset Yellow, must carry a label in the EU warning that they may have an adverse effect on activity and attention in children, following the 2007 Southampton study.
McCann et al., The Lancet (2007) - Titanium Dioxide
A whitening agent. The EU banned it as a food additive in 2022 after its safety panel could no longer rule out damage to DNA. It remains permitted in the US and UK.
EFSA safety assessment of E171 (2021)
Nutrition
per 1 bar (50g)Protein efficiency
computed from the labelIngredients
Ingredients
Protein Blend (Milk Protein Isolate, Whey Protein Concentrate, Soy Protein Isolate, Whey Protein Isolate), Maltitol Syrup, Soy Protein Isolate, Hydrolyzed Collagen, Glycerine, Fractionated Palm And Palm Kernel Oil, Brown Rice Syrup, Milk Protein Isolate, Canola Oil, Sugar, Water, Maltitol, Tapioca Starch, Resistant Maltodextrin, Natural And Artificial Flavor, Degermed Corn Grits, Nonfat Milk, Corn Syrup, Salt, Soy Lecithin, Corn Starch, Polydextrose, Red 40, Yellow 6, Blue 2 Lake, Red 40 Lake, Yellow 5, Blue 1, Sucralose, Titanium Dioxide (Color), Partially Defatted Peanut Flour, Almond Butter, Tocopherols Added To Protect Flavor. Contains milk, soy, peanut and tree nut (almond) ingredients. Made in a facility that also processes other tree nuts, egg, wheat and sesame.
Nutrition values are taken from the manufacturer’s published label and may vary by flavour or region. Trademarks and imagery are the property of their respective owners.
