Pure Protein Bar · Chocolate Deluxe

Pure Protein · Protein Bar

Pure Protein Bar · Chocolate Deluxe

  • Gluten-Free
  • No Seed Oils

21g protein

180 calories · per 1 bar (50g)

✦ Protein Score

Excellent

11.7g of protein for every 100 calories. The more of the calories that come from protein, the higher the score.

Protein From

  • Milk Protein Isolate
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Collagen
  • Peanut Flour

Complete proteinSee analysis

Flavours (15)

Protein Pal Analysis

Protein Source

Where the 21g of protein comes from, largest contributor first

Milk Protein Isolate
Complete

Complete protein. Roughly 80% casein and 20% whey, so it digests slower than whey alone.

Whey Protein Isolate
Complete

Complete protein, fast absorbing. Filtered to remove most of the lactose and fat.

Whey Protein Concentrate
Complete

Complete protein, fast absorbing. The least processed whey, with more lactose and fat than isolate.

Collagen
Incomplete

Incomplete protein. No tryptophan and very little leucine, so it counts toward the label's protein but contributes little to muscle.

Peanut Flour
Incomplete

Defatted peanuts, roughly half protein by weight. Low in methionine.

Also Contains

Sugar Alcohols

  • Glycerin

    Chemically a sugar alcohol, used to keep bars soft and moist rather than to sweeten. The EU safety authority found no safety concern at food levels. Large amounts can draw water into the gut and have a laxative effect.

    EFSA re-evaluation of glycerol E422 (2017)
  • Maltitol, Maltitol Syrup

    A sugar alcohol that does raise blood glucose, with a glycaemic index around 35 where most polyols are near zero. It is the usual cause of the digestive complaints from protein bars: bloating, gas and a laxative effect, typically above roughly 30 to 40g a day.

    Livesey, Nutrition Research Reviews (2003)

Tropical Oils

  • Fractionated Palm Kernel Oil

    Pressed from the fruit of the oil palm rather than its seed, so it is not one of the seed oils. Around half saturated fat, mostly palmitic acid, and a meta-analysis of controlled trials found it raises LDL cholesterol compared with vegetable oils low in saturated fat. Palm kernel oil comes from the seed inside the same fruit and carries more saturated fat again. Both stay solid at room temperature without hydrogenation, which is why coatings use them.

    Sun et al., Journal of Nutrition (2015)

Nutrition

per 1 bar (50g)
Protein21g
Calories180 kcal
Carbs17g
Fat4.5g
Fiber2g
Sugar3g

Protein efficiency

computed from the label
Protein per 100 calories11.7g
Protein per 100g42g
Sugar per 100g6g
Fiber per 100g4g

Ingredients

Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Hydrolyzed Collagen, Glycerin, Cocoa, Water, Maltitol, Maltitol Syrup, Fractionated Palm Kernel Oil, Sugar, Whey Protein Concentrate, Milk, Unsweetened Chocolate, Cocoa Butter, Cocoa (processed with alkali), Natural Flavor (includes annatto and turmeric added for color), Partially Defatted Peanut Flour, Calcium Carbonate, Soy Lecithin, Butterfat, Almond Butter, Sucralose. Contains milk, soy, peanut and tree nut (almond) ingredients. Made in a facility that also processes tree nuts, egg, wheat, and sesame.

Nutrition values are taken from the manufacturer’s published label and may vary by flavour or region. Trademarks and imagery are the property of their respective owners.

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