Pure Protein Bar · Brookie

Pure Protein · Protein Bar

Pure Protein Bar · Brookie

19g protein

180 calories · per 1 bar (50g)

✦ Protein Score

Excellent

10.6g of protein for every 100 calories. The more of the calories that come from protein, the higher the score.

Protein From

  • Milk Protein Isolate
  • Soy Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Gelatin
  • Caseinate
  • Milk Protein Concentrate
  • Peanut Flour
  • Yogurt

Complete proteinSee analysis

Flavours (15)

Protein Pal Analysis

Protein Source

Where the 19g of protein comes from, largest contributor first

Milk Protein Isolate
Complete

Complete protein. Roughly 80% casein and 20% whey, so it digests slower than whey alone.

Soy Protein
Complete

Complete protein. The only common plant protein with a full amino acid profile on its own.

Whey Protein Isolate
Complete

Complete protein, fast absorbing. Filtered to remove most of the lactose and fat.

Whey Protein Concentrate
Complete

Complete protein, fast absorbing. The least processed whey, with more lactose and fat than isolate.

Gelatin
Incomplete

Incomplete protein. Cooked collagen with no tryptophan, used mainly for texture.

Caseinate
Complete

Complete protein. Slow digesting, releasing amino acids over several hours.

Milk Protein Concentrate
Complete

Complete protein. Roughly 80% casein and 20% whey, so it digests slower than whey alone.

Peanut Flour
Incomplete

Defatted peanuts, roughly half protein by weight. Low in methionine.

Yogurt
Complete

Complete protein from milk, mostly casein.

Also Contains

Sugar Alcohols

  • Maltitol Syrup, Maltitol

    A sugar alcohol that does raise blood glucose, with a glycaemic index around 35 where most polyols are near zero. It is the usual cause of the digestive complaints from protein bars: bloating, gas and a laxative effect, typically above roughly 30 to 40g a day.

    Livesey, Nutrition Research Reviews (2003)
  • Glycerine

    Chemically a sugar alcohol, used to keep bars soft and moist rather than to sweeten. The EU safety authority found no safety concern at food levels. Large amounts can draw water into the gut and have a laxative effect.

    EFSA re-evaluation of glycerol E422 (2017)

Tropical Oils

  • Fractionated Palm Kernel, Palm Oil

    Pressed from the fruit of the oil palm rather than its seed, so it is not one of the seed oils. Around half saturated fat, mostly palmitic acid, and a meta-analysis of controlled trials found it raises LDL cholesterol compared with vegetable oils low in saturated fat. Palm kernel oil comes from the seed inside the same fruit and carries more saturated fat again. Both stay solid at room temperature without hydrogenation, which is why coatings use them.

    Sun et al., Journal of Nutrition (2015)

Seed Oils

  • Canola Oil

    Refined oils high in omega-6 linoleic acid. Controlled trials show oils rich in linoleic acid lower LDL cholesterol compared with saturated fat, and heart health bodies support their use. The concern raised in popular coverage is about the omega-6 to omega-3 balance of the wider diet, and about oxidation products when these oils are repeatedly heated.

    American Heart Association advisory, Circulation (2017)

Synthetic Colours

  • Red 40, Yellow 5, Yellow 6, Blue 1

    Synthetic dyes. Six of them, including Allura Red, Tartrazine and Sunset Yellow, must carry a label in the EU warning that they may have an adverse effect on activity and attention in children, following the 2007 Southampton study.

    McCann et al., The Lancet (2007)

Nutrition

per 1 bar (50g)
Protein19g
Calories180 kcal
Carbs18g
Fat5g
Fiber≤1g
Sugar2g

≤1g: the label prints “<1g” for this value.

Protein efficiency

computed from the label
Protein per 100 calories10.6g
Protein per 100g38g
Sugar per 100g4g
Fiber per 100g2g

Ingredients

Protein Blend (Milk Protein Isolate, Soy Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Maltitol Syrup, Hydrolyzed Gelatin, Glycerine, Maltitol, Cocoa Soy Crisps (Soy Protein Isolate, Cocoa [Processed With Alkali], Tapioca Starch), Water, Fractionated Palm Kernel And Palm Oil, Cocoa (Processed With Alkali), Natural Flavor (Includes Annatto And Turmeric [Color]), Sugar, Whey Protein Concentrate, Milk, Unsweetened Chocolate, Cocoa Butter, Canola Oil, Cocoa, Soy Lecithin, Salt, Calcium Carbonate, Color Blend (Red 40 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake), Calcium Caseinate, Milkfat, Milk Protein Concentrate, Nonfat Milk, Peanut Flour, Almond Butter, Sucralose, Yogurt Powder (Nonfat Milk, Lactic Acid), Tocopherols Added To Protect Flavor, Partially Defatted Peanut Flour. Contains milk, soy, peanut and tree nut (almond) ingredients. Made in a facility that also processes other tree nuts, egg, wheat and sesame. Contains bioengineered food ingredients.

Nutrition values are taken from the manufacturer’s published label and may vary by flavour or region. Trademarks and imagery are the property of their respective owners.

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