
Power Crunch · Protein Bar
Protein Energy Bar · Red Velvet
- No Artificial Sweeteners
12g protein
215 calories · per 1 bar (40g)
✦ Protein Score
Average
5.6g of protein for every 100 calories. The more of the calories that come from protein, the higher the score.
Flavours (12)
Protein Pal Analysis
Protein Source
Where the 12g of protein comes from, largest contributor first
Complete protein. Whey that has been pre broken down, making it the fastest absorbing form.
Complete protein, fast absorbing. Filtered to remove most of the lactose and fat.
Complete protein. Roughly 80% casein and 20% whey, so it digests slower than whey alone.
Also Contains
Tropical Oils
- Palm Oil, Palm Kernel Oil
Pressed from the fruit of the oil palm rather than its seed, so it is not one of the seed oils. Around half saturated fat, mostly palmitic acid, and a meta-analysis of controlled trials found it raises LDL cholesterol compared with vegetable oils low in saturated fat. Palm kernel oil comes from the seed inside the same fruit and carries more saturated fat again. Both stay solid at room temperature without hydrogenation, which is why coatings use them.
Sun et al., Journal of Nutrition (2015)
Seed Oils
- Canola Oil
Refined oils high in omega-6 linoleic acid. Controlled trials show oils rich in linoleic acid lower LDL cholesterol compared with saturated fat, and heart health bodies support their use. The concern raised in popular coverage is about the omega-6 to omega-3 balance of the wider diet, and about oxidation products when these oils are repeatedly heated.
American Heart Association advisory, Circulation (2017)
Insect-Derived Colours
- Carmine
A red colour made from crushed cochineal insects farmed on cactus. It is natural but not vegetarian. The FDA requires it to be named on labels because it has caused allergic reactions, including anaphylaxis, in a small number of people.
FDA final rule on cochineal extract and carmine, 74 FR 207 (2009)
Nutrition
per 1 bar (40g)≤1g: the label prints “<1g” for this value.
Protein efficiency
computed from the labelIngredients
Ingredients
Proto Whey protein blend (micro peptides from high-DH hydrolyzed whey protein, whey protein isolate, milk protein isolate), palm oil, sugar, palm kernel oil, enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), fructose, canola oil, cocoa processed with alkali, coconut oil, chicory root fiber, trehalose, soy lecithin, natural flavors, annatto extract (from annatto seed), milkfat, maltodextrin, stevia leaf extract, carmine (natural color), baking soda, ammonium bicarbonate, salt, monk fruit. Contains: milk, wheat, soy (from lecithin). This product is manufactured on equipment that also processes peanuts.
Nutrition values are taken from the manufacturer’s published label and may vary by flavour or region. Trademarks and imagery are the property of their respective owners.


